When people think of the Heartland, they only include the traditional flyover states in the Midwest. In evaluating our research for two studies on understanding middle-American consumers, it became very clear that values common in the Heartland were embedded in a much larger geographic footprint.
When people think of the Heartland, they only include the traditional flyover states in the Midwest. In evaluating our research for two studies on understanding middle-American consumers, it became very clear that values common in the Heartland were embedded in a much larger geographic footprint.
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